We know these times are challenging for small and medium-sized businesses, but campaigns are 总是 是有效营销策略的核心, and in order to keep your brand awareness up and drive people to your business, 活动应该 仍然 成为你营销的核心. 然而, we also know that budgets are tight for business owners right 现在, so the 专家beMarketing are here with which campaigns you should utilize right — and how to utilize them — so your business can get a leg up during the coronavirus quarantine.
通过重新定位活动来抓住你的网站访问者
事实是:大约是这样 97% of consumers who visit a website for the first time will leave without making a purchase or filling out a form, 在这个充满挑战的时期, this statistic is probably truer than ever — which is why you need a retargeting campaign. When you’ve deployed an effective retargeting campaign, 在潜在买家或潜在客户离开你的网站后, they’ll be served ads for the product(s) or service(s) they were interested in. 一旦这些广告引起了他们的注意, it increases the chances that they’ll head back to your site and complete a purchase or submit an order form.
Use Your Point of View as Your Secret Weapon Via a 品牌 campaign
It may not be a secret to you (it is your point of view after all), 而是什么让你的品牌独一无二, 而且比竞争对手做得更好, is what can attract the customers you need right now — and a 品牌推广活动 is one of the best ways to get your 消息 out there loud and clear. 品牌 campaigns include all branding elements of your business:
If you don’t have a clear grasp on all (or any) of the above, then now is the time to tackle these aspects; if you are satisfied with your branding elements, 然后你就可以把他们部署到群众中去了. 你可以通过:
A successful 品牌推广活动 can help increase brand awareness and put your business at the top of people’s minds. Plus, this is a good time to get your brand’s messaging out at more affordable rates than ever. Many traditional ad channels are looking for work right now — just like you are — and our 媒体购买 experts will make sure you get the best deals that are available right now.
Video Campaigns Can Help 创建一个 Buffer Between You and the Competition
87% of businesses are reaping the benefits of video marketing, 如果你的不是, you’re making your business vulnerable — especially right now. To ensure your competitors don’t overtake your business during this pandemic, 视频宣传是最好的行动计划之一. Here are tips to make sure your video campaign makes an impact:
- Pack the first few seconds with something attention grabbing
- 确保它能吸引你的特定受众
- 加入一个明确的行动号召
- 保持简洁
时做得很好, a video campaign can generate buzz about your brand now and long after this COVID-19 pandemic is over.
Digital Media Campaigns Can Help Power Up Your Business
数字媒体活动，例如 支付每点击 (PPC)广告，是致命的 数字营销 tool (in a GREAT way) because they help improve search engine rankings AND drive more traffic to a business’s website. 然而, 数字媒体宣传有时会很昂贵, and we understand that every business owner is being impacted by the coronavirus lockdown. 幸运的是,我们的 数字媒体专家, combined with our unique Demand-Side Platform (DSP), enable us to get huge results with any budget. 我们知道现在预算很紧张, but we can optimize every penny of your budget to make sure your digital campaigns provide results, 这样你的企业才能生存下去.
通过部署Facebook活动来增强影响力
It’s no secret that Facebook is a popular platform for people to use (and advertise on) — after all, 它有 1.620亿年 用户日常. But due to the COVID-19 quarantine, people are using social media more than ever — 40% more, to be precise — making this the perfect time for your business to deploy a Facebook campaign. 当我们创建你的Facebook活动时，我们会的:
Utilize 电子邮件 Campaigns to Keep Your Business Operating
在冠状病毒大流行之前, consumers were glued to their phones; during the coronavirus, 他们的手机使用量呈指数增长. 因为这个, you need to make sure your business is popping up in consumers’ email inboxes at least once per week with an effective 电子邮件活动. 然而, creating 内容 that is applicable in this moment is 至关重要的. Consumers don’t want knowledge they already know or are being served by other businesses — they want something new and that will help them 现在, which is the perfect opportunity for you to connect with them. 以下是一个有效的电子邮件活动应该包括的内容:
An 电子邮件活动 is a great way to get your brand RIGHT in the front of the eyes of your consumers, so this is your chance to make a lasting impression — be sure to make it count!
在beMarketing, we know that businesses of all sizes are feeling the impacts of this pandemic, but it’s important to remember two things: campaigns WILL give you a leg up, 我们在这里支持你! Our Hive is buzzing more than ever with ideas that will help businesses navigate this time, 所以更多的技巧, 技巧, 战术会向你飞来, 我们希望你能继续与蜂巢一起成长. If you would like more marketing tips on how to keep your business thriving, 请不要犹豫 太阳集团导航 今天.
