Car dealerships depend on a strong reputation that’s built and sustained over time through productive relationships with renters, 买家, 出租人, 以及汽车购买者. 它是通过这些日常互动, 通过电话进行专业的行为, 并为购物者提供专业指导, that long-term loyalty is formed with customers and new customers are 吸引ed. 通常, dealerships will ask customers to fill out surveys or leave feedback detailing their experience with their service in an attempt to 管理 their reputation and adjust protocols accordingly.
这确实是一个重要的策略, but it ignores a key aspect of customer recruitment and retention in the digital sphere: 在线声誉管理. Below, you’ll find a detailed list of ways to accelerate your online reputation.
也许最明显的形式 汽车经销商声誉管理 is providing prompt, thorough, and professional responses to customer 审查s left online. There’s a common connotation that reputation 管理ment only exists to correct wrong-doings or explain mishaps, 但事实并非如此. In all scenarios, ensure to your customers that they aren’t posting comments into oblivion.
优点: 而对消极的反应 汽车经销商的评论 是很重要的, communicating with those posting positive feedback is equally helpful toward retaining happy customers. Appropriate comments for positive 审查s could include, “thanks for leaving a great 审查” or “we’re happy you were pleased with our service!”
缺点: “Bad” 审查s could basically be seen as anything that isn’t a 好 审查. 换句话说, these comments could include a mix of positive and negative, 他们可以包含建设性的批评, 或者它们只是一次性事件. It’s important when responding to poor 审查s that you never place blame on the customer or attempt to explain why something went wrong. These responses will continue to prove fruitless and similarly frustrate customers.
丑: There may be some 审查s that are deemed more detrimental than others. Maybe there was a feud between one of your employees and a customer, or maybe a customer is claiming that they received a faulty or dangerous vehicle that was sold from your shop. 在这些情况下, 需要更多的关注和考虑, and it should probably encourage a 管理r to step in and take action.
We’re all familiar with the impact that customer-generated 审查 forums can have on businesses. Yelp, 谷歌的评论, 安吉的名单, and similar emerging platforms have proven to have tangible influences on business far beyond the computer screen. 实现正确的第一步 汽车经销商声誉管理 是声称这些在线房源吗. Make sure that your account is constantly updated with deals or offerings, 并迅速回复任何留下的评论. 此外，声称这些网站也可以帮助 SEO和谷歌排名 initiatives, as it further demonstrates your legitimacy and consistency online. Along with claiming these listings, consider the following:
- 创建, 维护, 并发展Twitter等知名社交媒体网站, 脸谱网, LinkedIn, and Instagram to monitor all feedback that occurs on social media. 软件服务，例如 萌芽的社会, are designed to effectively monitor and isolate this activity to provide to you.
- Claim listings on sites that are industry-specific to the car dealership space, 比如DealerRater或CarFax. This will be where a majority of shoppers new and old will be interacting.
Your website should include widgets and feedback sections that are easily accessible. 创建 forms that go directly to your dealership 管理rs tasked with responding to both positive and negative 汽车经销商的评论 and respond within 24 hours. An upgraded website not only promotes a strong relationship with customers leaving feedback, but it also can 吸引 new customers with the addition of exciting content! 为了良好的声誉管理，您的 经销商的网站 应包括下列功能:
博文: Showcase to your customers that your dealership is a collective thought-leader in the auto industry. 博客是一种很好的信息传递方式, 吸引, 娱乐, and similarly can help with local Google ranking performance.
FAQ页面: FAQ (Frequently Asked Questions) pages can be specific to your dealership and can even help to prevent future negative comments. Prompt website visitors to click on this page so that some of their questions are answered before leaving comments, thus improving that initial communication into a positive experience.
“太阳集团app我们”页面: This is your chance to introduce your team of experts, 你服务的地区, your passion for helping shoppers find their perfect car and more. This helps to humanize your dealership and provide friendly faces to potentially skeptical 买家.
在beMarketing, we understand that you more than likely don’t have the time or the technical background to create, 管理, 并不断与这些评论论坛互动, 复杂的网站升级, 和看似无穷无尽的 汽车经销商的评论. 幸运的是你, we have access to both the most comprehensive tools available on the market and an expert team of digital pioneers who specialize in 在线声誉管理. 我们利用每分钟的跟踪来及时制作, 对网上评论的专业回应, and our web team creates stunning sites that foster meaningful conversations with customers.
没有体验到你想要的结果? Trust beMarketing to provide seamless solutions to showcase your brand image in the best positive light. 与我们太阳集团导航 今天!