No matter what type of business you’re in, it’s your time to shine! 为什么? Because considering recent events, people are spending a lot more time indoors and online. This means you’re going to want to maximize your presence on the web. If you’re wondering how to do this, we have three words for you: 搜索引擎优化 (搜索引擎优化). This marketing survival tactic can help your business battle the busy noise on the web and help your website be found in a sea of companies. In order to help your business survive and thrive during the COVID-19 pandemic, we’ve rallied up everything you need to k现在 about SEO, so you can keep your boots on the ground right 现在 while also making your online presence stronger once this pandemic is over.
Keyword-Rich Copy Will Make Your Comeback Easy
If your business has been feeling the pressure during the recent outbreak, it’s important to remember that there are ways to keep your website strong, and incorporating keyword-rich copy is one way to do this! By equipping your website’s copy with keywords, your website will rank higher in search engines AND keep customers coming back for more. When a user types terms into a search box to find information on a specific topic, search engines pick up on these keywords and provide results accordingly. If you want a search engine to find your website, then it’s important for you to incorporate keywords pertaining to your industry throughout your website. To determine the keywords that your audience is searching for, you can:
- Ask current customers what terms they used to find you
- Use online resources like Wordtracker or Google’s Keyword tool
- 利用一个 SEO专家
一旦你准备好了关键字, select the top ones you want to incorporate into each page of your website. 然而, you’re going to want to avoid overdoing it — this is k现在n as “keyword stuffing” and search engines can pick up on this and flag it, 所以找到完美的平衡是关键.
Defend Your Business’s Success With Fresh Content
We k现在 that everyone’s budgets are getting tight — particularly business owners — but this is not the time to pause all of your previous SEO efforts. Unlike other digital marketing strategies, such as PPC (pay per click), SEO doesn’t show obvious results quickly. 而不是, it takes time and different tactics to improve SEO, 但一旦它变得更强, 它是致命的 真的 好方法). 因为这个, you’re going to want to make sure that your business is still posting fresh, relevant content — not only can search engines detect this frequent flow, but so will your new and returning customers who are cooped up inside. Here are some tips for keeping your SEO strong right 现在:
- Consistently publish new blogs — just be sure to make it relevant to what people want to read about right 现在 (productivity tips, stress relieving ideas, financial management strategies, 等.)
- 文章在你的 社会媒体渠道
- Update your website’s content (add COVID-19 announcements, 页面位置, keywords that are relevant to your business, 等.)
- Build out your website by adding new pages (IE for new services you’ll be implementing post-pandemic, COVID-19特定服务, 新的虚拟服务, 等.)
If you’ve been neglecting any (or all) of the above, then this is the time to hunker down and implement these new SEO strategies. To create content that will give your website a boost and give you the best fighting chance, 请确保包含以下内容:
Slow Page Loads Can Hurt Your Business Right Now
Think of slow page loads like boredom during quarantine: when your pages load slowly, it’s like staring out your window and watching the grass grow. Your audience and potential customers will most likely lose interest, and this will lead to a decrease in new customers and an increase in bounce rates. 这就是质量 网站设计与开发 发挥作用. 当网站易于使用时, 加载速度, ,便于移动, you can be sure that it will be search engine friendly, 帮助你的企业脱颖而出! With all of this downtime, this is a great opportunity to test YOUR website’s speed. 试试这两个免费平台:
在beMarketing, we k现在 that businesses of all sizes are feeling the impacts of this pandemic, but it’s important to remember two things: SEO is THE dark horse that can help your business reign supreme, 我们在这里支持你! Our Hive is buzzing more than ever with ideas that will help businesses navigate this time, 所以更多的技巧, 技巧, 战术会向你飞来, and we hope you continue to Thrive With the Hive. If you would like more marketing tips on how to keep your business thriving, 请不要犹豫 太阳集团导航 今天.