Social media was once considered a forbidden zone in the eyes of businesses. Today, social media is front and center in marketing and PR plans. An online presence is meaningful engagement with your internal and external stakeholders. 创建一个网站并不能简单地解决问题, your content won’t come close to reaching its potential audience without carefully considered content and social network engagement. Many people have personal pages separate from anything work or business related, but the same principles cannot be applied when creating a business page. Here is a basic list of things to be considered before getting your business out there in the Social sphere.
你的目标是什么??
It is crucial to have a clear understanding of what exactly you want to achieve. Each social media platform can be used to serve different purposes, it’s a good idea to understand your objectives in order to be able to make the most out of each social platform. Here’s a list of common business objectives for social networking:
- 将您的组织定位为首选雇主
- 为你的网站带来更多的流量
- 提高你的声誉
- 提供客户服务
- 产生更多的销售
了解你的听众
花时间弄清楚你的目标用户是谁, 去哪里找到他们，找到他们最好的方法是什么. Social media is an incredibly powerful tool to directly target your existing and potential networks.
你在社交媒体上的表现
Once objectives have been made and you have a hold on who your audience is, 下一步是确定使用哪个平台. It is important to pick the network(s) where the greatest proportion of that audience is spending most of their time. You can find statistics about who is using each social network at Socialbakers.
水平的参与
Decide on the times of day, day(s) and number of times per day your business posts. The most often you post relevant content, the higher your levels of engagement. 一个企业通过它的行为来定位自己的在线地位. A high level of intellectual and emotional commitment is required to engage effectively. 参与程度可分为以下几个组:
- Champions – those who know and care and like to be involved in online conversations
- Loose cannons – those who care but aren’t informed enough to have input
- Bystanders – those who know but don’t care enough to contribute to online conversations
- Weak links – those who neither know enough to comment and don’t care
资源分配
一般, 企业对利用社交媒体渠道的反应是, “这需要太多的时间，我们没有资源”. 关注结果. Choosing to use social media may mean redeployment of resources, not great investment. If social media communication can achieve objectives, it’s worth the investment. 内容规划可以提高效率并创造一致性. Creating a content calendar can identify sources of information that your stakeholders will find interesting, 想要参与其中. Play up promotion for key events and build them up on your social media accounts. 以下是评估获得最大效率的一些方面:
- 时间和. 影响
- 员工经验水平
- 支持工具
- 内容规划
在线社交媒体管理工具
There are many tools available to help business’ manage multiple social media accounts from one venue. These tools save an abundance of time and include features such as scheduling content ahead of time and basic analytics on your social media activity. 这些工具中有许多是免费的, 但是付费工具, 与附加功能, 每个月花费大约10美元. Here’s a list of some of the popular social media management tools:
- HootSuite
- 缓冲
- SproutSocial
- 社会流
时机
Being aware of when your target audience is online and utilizing their social media accounts is key. It is pointless to post meaningful and engaging content at times when no one is online to read/interact with it. Experiment with posts and test posting content at different times of the day to find results in higher interaction. 利用这种洞察力来规划你的内容时间表.
建立一个社区
是挑剔的. It’s better to have a small number of high quality followers than a large amount of superfluous “likers”. 这里有一个例子:
- LinkedIn提供了创建私人群组的功能. This enables the group administrator to act as a gateway and only permit those they feel would be valuable to the community to join the group. 利用这一点.
可视化表示
Remember that social media is a marketing tool to your business. 每个平台必须全面体现品牌的视觉识别. 因为每个平台都不同, bespoke graphic representation must be created for each to create a visual flow across all online presence.
风险管理
Although the hopes for social media content is positive messaging, there always needs to be a plan of action in line in case anything negative were to happen. Develop an internal set of social media guidelines and policy; a document that outlines what could go wrong and what action to take in that event. Provide this document to new employees to help them understand how your business uses social media and how to uphold the values of company and express the brand when posting.
社交媒体是当今所有企业的关键营销工具. Find out which social networks would be most beneficial to your company and the ways that you can utilize these efforts to get the best possible results. Call Brandon at beMarketing today and we can help you execute a successful social networking plan for your business and be at the top of your industry; .
