为2021年的假日季做准备? 从人群中脱颖而出, 让你的产品比你的竞争对手更出名, 找到合适的顾客, it’s essential to properly utilize proven online advertising tactics. 为你所有的产品建立品牌意识, you’ll not only need to target users whose interests and demographics align with your buyer personas, 还可以制作与他们相对应的广告.
下面, you’ll find tips on how you can stand out this holiday season using different marketing strategies!
1. 谷歌显示广告
One of the most cost-effective paid media channels, and with over 2 million websites, 视频 & 应用程序在谷歌显示网络, you will have access to reach a large audience with your brand & 产品.
- 通过这些展示广告, introduce your 产品 to highly targeted audiences while also targeting users who bought 产品 from you previously and consumers who already visited your website without purchasing a product.
- 大部分时间都是在节日期间, consumers are always visiting multiple websites for 产品 and comparing one another. In that case, you’ll want the consumers to remember your 产品 as they navigate other sites. Stand out from the competition and make those consumers remember your brand and product by utilizing these display ads.
2. 付费社交媒体广告
这取决于你的产品或品牌, first strategically plan on which channel would benefit your plan the most. Top-rated retail marketing strategists find that the most utilized and most common trends are Facebook & 假日季的Instagram.
- 这些社交媒体广告, make sure to use seasonal ad creative that includes holiday-themed copy, 图片, 视频, 等. to help connect with consumers and motivate them to make a purchase.
- Optimize the end-user experience to prevent losing frustrated mobile shoppers. 在这种情况下, 随着移动消费者主导市场, you need to optimize all social campaigns accordingly by creating friendly mobile experiences that align with the way users view your brand and product.
- Encourage your audience and followers to interact with your brand through contests, 赠品, 和主题内容. This is a great way to not only help boost your brand awareness but also help to gain a new audience and promote your 产品.
3. 电子邮件活动
This is your chance to think outside the box during this holiday season and get creative with email marketing! 然而, 仍然, make sure your emails capture attention and generate clicks by keeping creative messaging simple and to the point!
- Make a schedule for yourself and know your holiday goal targets so that you are prepared. Instead of sending your regular old confirmation emails, send something customized to stand out!
- 使用节日主题，吸引人的优惠， & 五颜六色的设计来捕捉你想要的线索. 例如, send something customized that could suggest other gift ideas, or offer them a discount code for future 产品 that your brand offers! This is a great way to retain customers and encourage them to shop for your product in the future.
4. 利用谷歌购物广告
This is a great way to get your brand and 产品 in front of consumers fast and efficiently. These ads feature an image of your product, name, price, brand, description, 等.
- You can showcase your 产品 in more places across Google by utilizing these shopping ads. With hundreds of millions of people exploring 产品 on Google, 同步你的产品，以显示在谷歌免费, and reach even more shoppers with Smart Shopping campaigns to maximize your return on investment.
- Offer Promotions: When you offer promotions and discounts for holiday marketing campaigns, 你将进入销售漏斗的下一个阶段. You’re attracting consumers now who have already expressed an interest in the 产品 and services you provide. 通过激励他们对你的品牌保持热情, 你更有可能吸引他们的注意力. 例如, 让你的广告和产品脱颖而出,”或“自由, 快速航运,” things that will get the consumer’s attention and lead to a sale.
- Opt into Seller Ratings in the Google Merchant Center so that you are gathering as many customer reviews as possible on your site. This will allow you to show potential customers just how popular your product is, 鼓励他们购买.
5. 网站优化
Holiday marketing campaigns may be the key to your store’s growth and revenue, so make sure your website is updated accordingly with these tips below.
- 优先考虑网站速度. 尽管设计良好的主页很重要, 以及内页, make sure to focus on web solutions that give you the necessary bandwidth and speed to support higher traffic during the holiday season. The last thing you want is customers getting ready to check out and the check out page does not load.
- 也, make it a priority to optimize your checkout process for the holidays to be quicker, 更简单的, 而且更适合消费者. 过程顺利是很重要的, and straightforward as this will help with customer experience, 甚至在未来带来回头客.
- 为缺货产品做好计划. 长期的问题和围绕供应链的问题, 是否有计划应对这些问题的出现. 确保与你的供应商沟通 & 制造商, so you can update your website accordingly with 产品 that are available, 和其他产品.
While all these marketing strategies and holiday advertising tips are important, 不管你用哪一种, 最重要的是早点开始! 预计会推迟这个假期, 消费者已经在准备他们的购物清单, 你也应该这样! 接触太阳集团导航 to help you gear up this holiday season so all your marketing needs are met!
史蒂夫·波罗 付费搜索营销专员
太阳集团导航
