质量 是我们社会高度尊崇的价值吗. 从我们购买的品牌到我们吃的食物, 我们欢迎这些人加入我们的核心圈子，以及他们之间的一切, 我们一直在追求精英中的精英. 当企业选择与营销机构合作时, this is arguably the first component they will take into consideration, whether they are looking for a new website or digital campaign to differentiate them from their competitors. At beMarketing, ‘质量’ is at the top of our list of core values for a reason, and here is why.
让我们回到最基本的问题:我们如何定义质量? 的 韦氏大字典 提供了名词的几种不同的用法, 但是在这种情况下, we are speaking from the angle of “degree of excellence” or “superiority in kind”. 在一家提供全方位服务的营销机构，比如 beMarketing我们在业务的各个方面都追求一流的质量. Every team member strives to be as accurate and creative as possible—from the work we produce, 到交付给客户端的方式, to the operations that bind everything together—while also fulfilling the expectations of the client (and exceeding them!). Although it can often be overlooked due to the obvious nature of the value, 在一天结束的时候, 质量 in product and execution is the primary factor business owners and/or decision makers are taking into account when vetting out a marketing partner.
说到数字营销机构的工作, 追踪质量带来的成功并不总是那么简单. During a digital campaign in which the KPI is the amount of calls and/or contact form submissions, we can easily deduce that the quantitative success was a result of the 质量 投入到组件和执行中的精力. 然而, when it comes to projects such as a graphic for a print advertisement or in-store signage, it can be next to impossible to for the agency to independently track how it is performing. Here are some ways that you can work with your client to gauge how the 质量 of your work aided in their success:
- 策略:在开发非数字创意作品时, it is crucial that the goals of the campaign are clearly outlined and legitimate tracking measures are put into place. 例如, if a deli asks you to create a postcard for a direct mail campaign advertising a new hoagie, you would assume that the goal is to sell more sandwiches within a certain period of time. In order to tell how well the mail piece caught the attention of potential customers, the agency should suggest adding an offer for a certain dollar amount off the full price if the postcard is present at purchase.
- 沟通: You will find that effective communication is always a key element in any successful campaign. Say the same deli approves your offer, the postcards are sent and the campaign is live. 在战役预定的最后, 你去问问熟食店他们换了多少明信片, 你看到的只是困惑的眼神，明信片也不算数. Without your direction given to the client to collect these postcards when the customer redeemed the offer (or to set up an offer code in their POS system), there is now no way for the agency to know if this was an enticing offer and can be deemed “successful”. This is why communication between the agency and client is imperative from start to finish.
- 积极主动性:这是可以理解的, not all clients you work with will fully grasp the idea of “tracking” and gauging the success of their campaigns. That is where you come in as a valued partner to educate and proactively bring different ideas to the table. 的 more the client understands about why it is necessary to set KPIs and monitor campaign performance, the more you can prove your worth to them as a partner and continue to help them grow their business.
We never view 质量 as something that can be “perfected”—it is something that we strive to improve upon everyday and keep relevant in our minds as we go about servicing our clients. 我在一家机构工作了这么多年, 特别是beMarketing, there are definitely some tips I have picked up on in order to deliver the best of the best to my accounts.
- 是详细的 & 不要着急: If you cannot multitask, then an agency setting may not be the best fit for you. 尤其是在账户管理方面, 我们通常同时处理几个不同的任务. Something to constantly remind ourselves of is that it is necessary to take a breath and slow the pace, 虽然有时看起来是不可能的. Things can easily slip through the cracks when your focus is pulled in too many directions, 数到十，一次处理一件事. This is where superior time management skills will really be on your side.
- 沟通,交流,沟通如前所述, 我们不仅在工作中追求质量, 还包括客户在beMarketing的经验. 与一些账户, constant communication happens organically and is not something that needs to stressed. 然而, with clients that do not require daily emails/texts and weekly phone calls, it is equally important to reach out about what is happening with the account and proactive items that they may have not considered. 一个知情的客户是一个快乐的客户!
- 紧跟潮流: When a business owner or decision maker seeks a partner to assist them with their marketing initiatives, they are not only looking for someone to handle the tedious day-to-day tasks, but also someone who has their pulse on what is happening in the industry and innovative ways to be competitive. 在beMarketing, we achieve this by doing proactive research and attending events/seminars that allow us to continue to grow in our current roles.
亚里士多德曾经说过:“品质不是行为, 这是一种习惯,“这正是我们作为一个团队生活和呼吸的所在 beMarketing. Not only is this a crucial way of thinking for us when producing work for our highly-valued clients, 也包括我们作为一个公司如何在内部运作. If you are interested in checking out the work we stand behind, visit our 在线投资组合 or 太阳集团导航 to hear about how we can help your business increase the 质量 of your marketing efforts.